Reach Your Full Potential
Your Success Is Our Only Mission
Nothing Great Happens without A Blueprint
Achieve Peak Performance
Foster Meaningful Relationships
Develop Word-Class Decision Makers
What is the Zone?
What is the S.C.O.R.E.® System?
What is a Blueprint?
How It Works
ZoneCoach is the engine that drives the S.C.O.R.E. System®. Visit the links below to find out how YOU can change your life. YOUR success is the ONLY mission.
50 years of proven success in life, business, and sports
Over 5,000 success stories from previous and current clients
The only proven system to attract the elusive peak performance Zone mindset
The only coaches trained in the proprietary S.C.O.R.E.® Success System
Proven cognitive behavioral tools that work in 90 seconds or less
Our Coaching Services:
Meet ZoneCoach® Founder Jim Fannin
For 50 years, I spent my life in the trench of peak performance. I have thoroughly enjoyed helping the “best of the best” reach their pinnacle of success in life, sports, and business. My phone bill reflected 6,000 minutes of usage a month. In fact, it still does. My clients’ access to me has been and still is 24/7. Yes…I do receive the 3 AM phone call that says, “I have a Challenge.”
While other prominent coaches of the world took their message to the masses, I chose a path of anonymity. Here I could give my client’s undivided attention. From center court Wimbledon, the diamond of the World Series, the fairways of Augusta, the gridiron of the Super Bowl, to the boardrooms of the Fortune 500, I’ve been there. Most observers believed I was the insurance man or the sports agent.
However, that has changed. Born in Ashland, Kentucky, in 1949, my financially strapped parents moved farther south into the coalmine region of the Appalachian Mountains. Here I saw poverty firsthand. I slept on a mattress that rested on a dirt floor. I asked my mom, “Are we poor? She replied, “We are not poor. You have food. You have milk. You have a home. And unlike the family up the ‘holler,’ you have your own bedroom.” Like my father, my mom was tough … Appalachia tough. And they were the most positive people I’ve ever known.
Several years ago, my mother looked me in the eye from her deathbed and commanded with a whisper, “Go for it! Take your message to the masses. Promise me.” Her only child responded, “I promise, Mom.” With that, she died. My deathbed promise set me on a pathway to deliver my message to the masses.
For decades I’ve privately sold my messages of hope and possibility to the rich and famous with my S.C.O.R.E.® Success System. Now I am ready to share it with you!