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Prepare for the Game, Set Your Goals High

ZoneCoach empowers athletes to achieve peak performance by mastering the mental aspects of their sport. Learn to channel your energy, focus your mind, and exceed your limits, game after game.

Sports In The Zone

Online Course

Embark on a transformative journey to learn the PROVEN formula to reach your athletic potential! Taught by Jim Fannin, the world’s foremost authority on peak performance.

With a shift in your mindset, you can completely re-establish yourself as a competitor. You’ll be the one dictating tempo! You’ll be the one sending your energy away from you to well-defined targets! You’ll be the one breaking records and establishing new standards!

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Elite Athlete & Team Coaching

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  • Frank Thomas

    MLB All-Star; MVP; Hall of Fame

    Reaching the Hall of Fame…I mean I owe it to Jim Fannin. To be honest, he taught me to live in the Zone. I’m not just talkin’ the talk, but walkin’ the walk. Once I started using Jim’s S.C.O.R.E.® System and his 90 -Second Rule™ it changed my entire life and my career. The 90-Second Rule™, please check it out. It will change your life forever.

  • Charles Howell

    MLB All-Star; MVP; Hall of Fame
    Jim Fannin helped me win my first professional golf tournament. I was in the Zone.

  • Alex Rodriguez

    13x MLB All-Star
    I was with Jim Fannin from 1996-2010 and 2014-present. He’s been tough, blunt as a hammer to the head, truthful, relentless, reliable, always well dressed and 99% right in his advice. He’s been my sounding board, guide, advisor, mentor, therapist, baseball strategist, and life coach.

  • Peter Fleming

    4x Wimbledon Doubles Champion
    Jim Fannin has coached seven tennis players into the world’s top 10. I know! I was one of them. In addition, he helped me win four, Wimbledon Doubles titles. After 35 years I still use his tools and techniques. Pretty amazing!

  • Mike Small

    NCAA Coach of the Year; Head Golf Coach, University of Illinois
    For over 10 years Jim Fannin has had a major influence on University of Illinois men’s golf. With his tools and techniques, he has been an integral part of my personal success and my Illinois team winning eleven Big 10 championships and an NCAA runner-up, while producing 22 All-Americans and two NCAA Champions.

  • Carlos Delgado

    former MLB All-Star
    Jim coached me seven years in the Majors. The results speak for themselves. My 4-HR game was a definite Zone experience.

  • Peter Nowak

    MLS Champion
    Jim Fannin is the best soccer mental coach in the world. His ability to get coaches and players into a peak performance, Zone mindset is second to none.

  • Scott Mitchell

    Former All-Pro NFL Quarterback
    Jim Fannin’s S.C.O.R.E.® tools and techniques work. It is the secret formula for thinking like a champion and performing in the Zone.

    Team Analytics

    Zone Analytics is used to assess the S.C.O.R.E.® Level of an organization to effectively influence the team into a collective Zone mindset.
    • Determine the S.C.O.R.E.® level of your collective team
    • Decipher which elements of S.C.O.R.E.® need attention
    • Fully automated data acquisition process
    Inquire
    From the blog

    Tips to Unlock Mental Mastery in Baseball Now

    In baseball, the “Zone” refers to a mental state where players are completely focused, confident, and in control of their performance. It’s when a batter sees the ball with exceptional clarity, a pitcher effortlessly hits their spots with precision, and fielders react instinctively to every play.
    Read Blog Post