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Simplicity. Balance. Abundance.

At ZoneCoach® we guide you to find your limitless potential through the S.C.O.R.E.® System. Whether it is in life, business, or a sport, our vision is to put you into the consistent peak performance mindset known as the Zone. It’s time to eliminate the worry, the fear, and the feeling of regret in your daily life, and welcome your genuine, authentic best self.

Founder Jim Fannin

ZoneCoach® Jim Fannin is the unparalled expert in getting individuals and teams into the Zone. His ground-breaking discovery and mastery of the powerful S.C.O.R.E.® System has rendered Jim and his clients unstoppable. Whether coaching in sports, business or personal challenges, Jim has been the secret weapon behind the world’s greatest performers. No one has achieved what Jim has because no one else posseses his capabilities.
“Your success is defined by you. What you want and what you need is your choice.” – Jim Fannin

Our Core Beliefs

  1. You Have a S.C.O.R.E.® Level
    Every thought you have falls under one of the five markers of the S.C.O.R.E.® System. At any given time you have a high or low level of Self-discpline, Concentration, Optimism, Relaxation and Enjoyment. The levels of these markers will determine your overall mindset.

  2. A High S.C.O.R.E.® Level attracts the Zone
    When all markers are balanced at a high level, a chemical concoction is released into the bloodstream that manifests the Zone mindset. This is all proven in research done in 1974. The Zone is just as physical as it is mental.

  3. The best in the world manage and influence thoughts
    In order to produce the results that you want, you must be a world-class decision maker. A heightened awareness of your thoughts will bring you solutions when challenges arrive.
  4. You have untapped potential
    Knowledge alone isn’t enough to effect change. We emphasize actionable strategies and tools that individuals can apply in their daily lives, ensuring that every insight translates into tangible progress.

  5. You are an integral part of something greater than yourself
    No one achieves greatness in isolation. We foster a supportive, motivated community and team of individuals all striving toward their best selves. Together, we share successes, challenges, and the journey of continuous improvement.

  6. You possess free will over your thoughts
    This is good news and bad news. While you may not have direct influence on your thoughts, you have the power to change your thoughts.

Our Commitment

Since 1974 Jim has committed daily to each and every one of his clients. His passion for coaching is unmatched by anyone in the history of mental performance. With his founding of ZoneCoach® he pursues the death bed promise he gave to his monther to take the S.C.O.R.E.® System to the masses.
“For 50 years I spent my life in the trench of peak performance. I have thoroughly enjoyed helping the best of the best reach their pinnacle of success in life, business or sports. My phone bill reflected 6000 minutes of usage a month. In fact, it still does. My clients access to me has been and still is 24-7. Now that commitment is reflected in our certified ZoneCoaches. They are relentless in their pursuit in only one thing – your success.”
– Jim Fannin


Start Your Journey

Whether you’re looking to elevate your athletic performance, advance your career, or enrich your personal life, the S.C.O.R.E.® System will take you there. With a 15-minute investment, we’ll help you overcome your challenges and get you to where you want to go.
Your peak performance isn’t just a destination—it’s a way of life. Let’s embark on your transformative journey together.

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