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The S.C.O.R.E.® System: The Secret Formula For Thinking Like A Champion

At the heart of ZoneCoach’s transformative coaching is the S.C.O.R.E.® System. A science-based methodology thought management system discovered by Jim Fannin. This system is the only proven system to attract the mindset of the Zone. The best in the world have used S.C.O.R.E.® to gain an edge over the competition in sports, generate clarity and decision making in business, and gain simplicity and balance in their personal life.

Why has it been a secret?

For over five decades, the S.C.O.R.E.® Success System has stood as the singular proven method for accessing the Zone mindset. Discovered in 1974 and federally registered in 1979, this system has silently underpinned some of the most remarkable performances in life, business, and sports. This proprietary thought management system has been so effective that it has been kept as a well-guarded secret by the world’s rich and famous . They wanted the secret for themselves.

Now it’s available to you.

The 5 Markers of the S.C.O.R.E.® System

What’s your missing link?


  • Patience
  • Determination
  • Consistency
  • Commitment
  • Self-Control


  • Focus
  • Present Tense
  • Accuracy
  • Quality
  • Attentiveness


  • Confidence
  • Trust
  • Belief
  • Self-Esteem
  • Faith


  • Calmness
  • Poise
  • Composure
  • Tension Free
  • Ease


  • Passion
  • Satisfaction
  • Desire
  • Motivated
  • Inspired

How It Works

The S.C.O.R.E.® System is a flexible framework that adapts to your unique goals, challenges, and strengths. The 5 markers, when combined, form a domino-like chain shaping your overall attitude at any moment. When all the markers are balanced at their highest possible level, bio-chemicals cascade into the bloodstream producing the purposeful calm feeling where nothing can go wrong. This is known as the Zone. Through personalized coaching, interactive workshops, and self-guided digital resources, we apply the S.C.O.R.E.® principles to your specific context, helping you:
  • Establish routines in your everyday life and performances.
  • Increase attention span and ability to focus.
  • Instill a sense of unwavering belief in yourself.
  • Eliminate worry, anxiety, fear, and regret.
  • Find joy in overcoming life’s challenges.
  • Attract the elusive Zone mindset.
If you have a challenge, S.C.O.R.E.® is the solution.

Who is this system for?

If you experience any of the following, this system is for you:
  • Consistently performing below your standard.
  • Always thinking about the negative past or worrying about the future.
  • Feelings of self-doubt before, during, and after performances.
  • Constantly overthinking or unable to focus for extended periods of time.
  • Lack of enthusiasm, passion, or pleasure in daily activities.

Why ZoneCoach®?

For over 50 years, our company has coached more champions in life, business, and sport than anyone else in the world. The reason? We are the only experts in the proprietary S.C.O.R.E.® System. We leverage S.C.O.R.E.® to get you to achieve your goals and fulfill your dreams. Speed and quality are typically not best friends, but with ZoneCoach® and the S.C.O.R.E.® System, we help you manifest positive change swiftly.

S.C.O.R.E.® Success Stories

Rob Wilson

After I implemented the S.C.O.R.E.® System, my 18-year old business had its best year ever in 2016. I was running from meeting to meeting, focused on 20 to 30 things. Frequently I’d come home on the phone going from deal to deal. After using the S.C.O.R.E.® System’s tools my life completely changed. If you’re looking to get an edge in business or life in general, I would highly recommend ZoneCoach®.


There is no ceiling or limit to my success and the S.C.O.R.E.® System not only helped me to see that but set me into motion.

Alex Rodriguez

3x MLB MVP, World Series Champion
The S.C.O.R.E.® system has been a very big part of my development and the type of numbers I had in my career thus far. It can get you in the Zone. It’s worked for me since 1996.