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Reach Your Full Potential

A Certified ZoneCoach® Trainer helps you become your genuine, authentic best self in all areas of life by finding simplicity, balance and abundance.

Your Success Is Our Only Mission

No matter your Vision, we are your guide to help you manifest your true potential.

Nothing Great Happens without A Blueprint

This includes your best life possible

Maximize Potential

Think 20-50% less quantity while producing more quality

Achieve Peak Performance

Attract the elusive Zone state in all of life’s performances especially when it matters the most

Eliminate Worry

Rid yourself of negative thoughts that aren’t serving you well


Embody a solution-oriented, forward focus

Foster Meaningful Relationships

Connect with loved ones and friends on a deeper level

Develop Word-Class Decision Makers

Positively influence children, peers and team members


What is the Zone?

The Zone transcends perceived physical and mental capabilities and is a “peak performance” state anyone can attain. Tap into The Zone for “purposeful calm” and limitless possibilities.

What is the S.C.O.R.E.® System?

S.C.O.R.E.® encompasses five intrinsic markers inherent in all individuals: Self-Discipline, Concentration, Optimism, Relaxation, and Enjoyment. These markers, when combined, form the domino-like chain shaping your overall attitude at any moment. S.C.O.R.E.® has fueled extraordinary success for countless athletes, business leaders, and everyday individuals.

What is a Blueprint?

Your Custom Life Blueprint, created by ZoneCoach® is your compass and roadmap to success. Segmented life into standalone arenas, your Blueprint will help you navigate your days, your business, and your life more authentically and wholly.

How It Works

ZoneCoach is the engine that drives the S.C.O.R.E. System®. Visit the links below to find out how YOU can change your life. YOUR success is the ONLY mission.



Learn the proven system to attract the peak performance mindset known as the Zone through one of our interactive e-Courses.



A ZoneCoach® Trainer will customize your Life Blueprint and tailor the S.C.O.R.E.® System to manifest your success.



Join us live for an interactive clinic, workshop or retreat using the S.C.O.R.E.® System for your area of interest or need.

Why ZoneCoach®?

  • 50 years of proven success in life, business, and sports
  • Over 5,000 success stories from previous and current clients
  • The only proven system to attract the elusive peak performance Zone mindset
  • The only coaches trained in the proprietary S.C.O.R.E.® Success System
  • Proven cognitive behavioral tools that work in 90 seconds or less

Featured In

Our Coaching Services:

Personalized Life Blueprint on our proprietary ZoneCoach® Mobile App
Customized Push Notifications to establish routines and hold you accountable
S.C.O.R.E.® System tailored to you and your individual needs
One-on-One coaching with a certified ZoneCoach® Trainer
Exclusive monthly Webinars with World Renowned Coach of Champions Jim Fannin and or Elite ZoneCoach® Trainers
BONUS: Life in the Zone Course (2-hr)
Subscription to our live daily show The ZoneCoach® Show with Jim Fannin
The Blueprint Book- Jim’s International Best Seller

Our Clients

Meet ZoneCoach® Founder Jim Fannin

For 50 years, I spent my life in the trench of peak performance. I have thoroughly enjoyed helping the “best of the best” reach their pinnacle of success in life, sports, and business. My phone bill reflected 6,000 minutes of usage a month. In fact, it still does. My clients’ access to me has been and still is 24/7. Yes…I do receive the 3 AM phone call that says, “I have a Challenge.”

While other prominent coaches of the world took their message to the masses, I chose a path of anonymity. Here I could give my client’s undivided attention. From center court Wimbledon, the diamond of the World Series, the fairways of Augusta, the gridiron of the Super Bowl, to the boardrooms of the Fortune 500, I’ve been there. Most observers believed I was the insurance man or the sports agent.

However, that has changed. Born in Ashland, Kentucky, in 1949, my financially strapped parents moved farther south into the coalmine region of the Appalachian Mountains. Here I saw poverty firsthand. I slept on a mattress that rested on a dirt floor. I asked my mom, “Are we poor? She replied, “We are not poor. You have food. You have milk. You have a home. And unlike the family up the ‘holler,’ you have your own bedroom.” Like my father, my mom was tough … Appalachia tough. And they were the most positive people I’ve ever known.

Several years ago, my mother looked me in the eye from her deathbed and commanded with a whisper, “Go for it! Take your message to the masses. Promise me.” Her only child responded, “I promise, Mom.” With that, she died. My deathbed promise set me on a pathway to deliver my message to the masses.

For decades I’ve privately sold my messages of hope and possibility to the rich and famous with my S.C.O.R.E.® Success System. Now I am ready to share it with you!