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Unlock Your Potential

For more than 50 years, ZoneCoach®, with the amazing S.C.O.R.E.® System, has been a proven mental wellness program, while maximizing peak performance. It is the sought-after choice to unlock potential of the world’s elite athletes, enabling them to gain a competitive edge by harnessing the coveted peak performance state known as the Zone.

Now the S.C.O.R.E.® secret is available to you

Learn to compete in the Zone by mastering the only proven system to get you there. Finally, fulfill your athletic potential, break your personal records, and enjoy consistently dominating the competition. By managing your thoughts, you’ll prepare, adjust, and evaluate like the world champions we’ve coached for over 50 years.

What sports do we coach?

What can S.C.O.R.E.® do for you as an athlete/team?

Know how your mind works

  • Learn how your Self-discipline leads your way to success
  • Maximize overall Concentration
  • Bolster Optimism by raising levels of confidence, self-esteem, trust, belief, and expectancy.
  • Learn to perform with mental and physical Relaxation (especially during moments of truth).
  • Enjoy the process of peak performance, including overcoming challenges.
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Overcome a failing or losing mindset

  • Eliminate doubt, frustration, impatience, anxiety, worry, and fear.
  • Foster a solution oriented and forward focused approach.
  • Learn to get up consistently after being knocked down.
  • Generate open communication between coaches, players, and parents.
  • Reprogram your subconscious mind for peak performance.
  • Delete or replace a negative habit in 7-10 days.
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Learn how to adjust your mind in challenging moments

  • Proven cognitive behavioral tools, techniques and tips are provided for swift (90-seconds or less) accurate adjustments
  • Heightening your awareness generates accurate actions and reactions
  • Utilize mental analytics to bridge the gap between reality and expectation
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Why an athlete/team with a ZoneCoach® is a game changer

  • Receive a Customized Life Blueprint with corresponding visions, goals, and tasks.
  • Learn proven techniques and tools to better prepare, adjust, and evaluate your performances.
  • Learn the power of our proprietary visualization tools and techniques. They work.
  • Rally your team around a shared vision where everyone understands their responsibility, accountability, and authority.
  • Learn how to de-energize the competition while getting them to lose.
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Learn skills to get you/your team in the Zone

  • Master the five components of self-discipline, concentration, optimism, relaxation, and enjoyment.
  • Slow down the game, block out distractions, and see solutions in major moments of truth.
  • Access innate abilities to prepare for competition just like the greatest in the world.
  • Manage potential external challenges such as parents, administrators, and others.
  • Put the Zone on consistently like an overcoat.
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Optimize your physical well-being

  • Maximize recovery time for injury, disease, or illness.
  • How to utilize sleep for maximum performance.
  • Create physical constants that lead to peak performance.
  • Add the mental component to optimize your physical training.
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Reach a high daily standard

  • Create a minimum requirement for a satisfactory performance according only to you.
  • Narrow the gap between your best and worst performances
  • Reprogram your mind to generate an entirely new level of belief in you or your team’s abilities.
  • Prioritize your mental playbook to only focus on what matters most during the game.
  • Stop negative thinking in the middle of a performance and close like a champion.
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*Attention Parents*

With the S.C.O.R.E.® System, we have globally conducted hundreds of parent specific seminars and workshops. Learn how to Coach your Kid to Greatness through 1-on-1 coaching, in tailored parenting webinars, and workshops.

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Find Your Coach

Individual Coaching

With your certified ZoneCoach®, we’ll create your athletic and personal performance Blueprint. By establishing visions and goals for your sport and life, you will have a clear concise path towards your success. Through leveraging the S.C.O.R.E.® System and its myriad of sport specific tools, you will be prepared to attract and balance the Zone state during every performance.

Our Individual Blueprint Coaching Includes:

  • Customized Life and Sport Blueprint
  • ZoneCoach® Mobile App Membership
  • S.C.O.R.E.® Success System tailored to you and your Sport
  • Customized Cognitive Behavioral tools
  • Tools to prepare, adjust and evaluate swiftly
    30-minute Coaching Calls
  • S.C.O.R.E.® Assessments and Analytics for your Sport
  • Access to Live Monthly Webinars
  • Access to Life in the Zone online course

Team Coaching

Establish your team’s vision with clear goals broken down into annual, quarterly, monthly, weekly, and daily tasks. Using the S.C.O.R.E.® System, each player will know their specific responsibilities and be accountable in achieving the team’s vision. Reduce player burnout, wasted practice time, and overall chaos while boosting teamwork, creativity, and productivity. You’ll enhance performance, break personal, team, and sport records, and drive the team towards championship victories. By developing world-class decision makers, your team will have an edge over the competition.

Our Team Blueprint Coaching Includes:

  • Customized Team Life Blueprint.
  • ZoneCoach® Mobile App Membership for your Coaches and Players.
  • S.C.O.R.E.® Success System tailored to you and your team’s needs.
  • Customized Cognitive Behavioral Tools to prepare, adjust and evaluate swiftly.
  • S.C.O.R.E.®  Analytics for your department, division or company.
  • Customized team conferences, seminars, and workshops.
  • Visualize Zone Sessions per Request.
  • Access to Live Monthly Webinars. 
  • Learn how to manage parental challenges 
  • Access to Life in the Zone online course
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Academy/Department Coaching

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How it works

The S.C.O.R.E.® System, a mental health and peak performance program, is a flexible framework that adapts to you and/or your team’s unique goals, challenges, and strengths. The 5 S.C.O.R.E.® markers, when combined, form a domino-like chain shaping your overall attitude at any moment. They encapsulate daily thoughts, making attitude synonymous with an overall S.C.O.R.E.® Level. Through personalized coaching, interactive workshops, and self-guided digital resources, we apply the S.C.O.R.E.® principles to your specific sport, helping you and/or your team:

If you have a challenge, S.C.O.R.E.® is the solution.

  • Design a customized Blueprint tailored to your sport.
  • Learn the S.C.O.R.E.® System and how it applies to you, your sport, and your team.
  • Solidify pre-performance, performance, and post-performance routines.
  • Block out distractions to narrow your focus on well-defined tasks.
  • Instill a sense of unwavering belief in yourself during your performances.
  • Eliminate impatience, frustration, and anger.
  • Find satisfaction and pleasure in overcoming your challenges.
  • Change and influence the thoughts of players, coaches, and even parents to maximize team synergy.
  • Attract the elusive Zone mindset as a player, coach, and/or team.

Sports In The Zone

Online Course
Learn the proven formula to maximize performance in your sport. Eliminate worry, anxiety, impatience, and fear in your game while breaking personal or team records. Throughout this audio course, you’ll dive deep into the pillars of the S.C.O.R.E.® System—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment. You will be able to apply these principles to overcome obstacles, enhance focus, and cultivate a champion mindset. Find joy in the pursuit of excellence. It’s time you take your potential as a player or a coach to new heights. This is more than learning; it’s about evolving into the best version of yourself.
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Golf In The Zone

Unlock your full potential on the course with the “Golf in the Zone”, specifically designed to help you master the proven S.C.O.R.E.® System. This 2-hour audio course equips you with the mental tools and techniques that have propelled elite golfers to new heights, enabling you to achieve unprecedented focus, confidence, and performance on the course. Learn how to harness the markers of the S.C.O.R.E.® System to enter the Zone, where your best game awaits. With practical insights and actionable strategies from America’s ZoneCoach®, Jim Fannin, you’ll transform your approach to golf and consistently perform at your peak. Elevate your game, break your personal records, and turn your golfing dreams into reality. 

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Baseball In The Zone

It’s time to discover the proven formula to unlock your Baseball potential and elevate your game to unprecedented heights. Baseball in the Zone is a 2-hour audio program designed to equip you with the mindset required to enter the Zone, enabling you to perform at your absolute best on the diamond. This course is packed with tools, techniques, and tips that 29 MLB All-Stars and 4 Hall of Fame Members have used to find the purposeful calm state and perform at their best. Learn to apply our federally registered S.C.O.R.E.® Success System tailored to your baseball needs.

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Tennis In The Zone

Are you ready to Elevate your tennis game to new heights? This 2-hour Tennis in the Zone course provides the mental strategies and techniques used by the world’s top tennis players to achieve exceptional focus, confidence, and performance on the court. Discover proven tools, techniques and tips that have propelled 16 players to the #1 ranking in their respective country. Under the guidance of America’s ZoneCoach®, Jim Fannin, you’ll gain practical tools and actionable insights to transform your game and consistently reach a high standard. It’s time to unleash your true potential, set personal records, and make your tennis dreams a reality.

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Why ZoneCoach®?

For over 50 years, our company has coached more champions in sports than anyone globally. The reason? We are the exclusive experts in the proprietary S.C.O.R.E.® System. We show you how to leverage S.C.O.R.E.® to achieve your aspirations and dreams. While speed and quality often conflict, ZoneCoach® marries the two for rapid, high-quality transformation without inconvenience. With ZoneCoach® as your guide, you’ll set personal, team and/or sport records.

50

years of expertise

5000

Blueprints Completed

40

Different Sports

What Our Clients Are Saying

  • Frank Thomas

    MLB All-Star; MVP; Hall of Fame

    Reaching the Hall of Fame…I mean I owe it to Jim Fannin. To be honest, he taught me to live in the Zone. Once I started using Jim’s S.C.O.R.E.® System I’m not just talkin’ the talk, but walkin’ the walk. It will change your life forever.

  • Charles Howell

    PGA Top 25 Golfer
    The S.C.O.R.E.® System helped me win my first professional golf tournament. I was in the Zone.

  • Alex Rodriguez

    13x MLB All-Star
    Jim Fannin has coached me in the S.C.O.R.E.® System from 1996-2010 and 2014-present. It has been a very big part of my development and the type of numbers I had in my career. It can get you in the Zone.

  • Peter Fleming

    4x Wimbledon Doubles Champion
    Jim Fannin coached the S.C.O.R.E. System® to seven tennis players into the world’s top 10. I know! I was one of them. In addition, the system helped me win four, Wimbledon Doubles titles. After 35 years I still use the tools and techniques.

  • Mike Small

    13x Big 10 Coach of the Year; Head Golf Coach, University of Illinois

    For over 10 years Jim Fannin’s teachings of the S.C.O.R.E.® System has had a major influence on University of Illinois men’s golf. The tools and techniques have been an integral part of my personal success and my Illinois team winning eleven Big 10 championships and an NCAA runner-up, while producing 26 All-Americans and two NCAA Champions.

  • Carlos Delgado

    2x MLB All-Star, 3x Silver Slugger
    Jim Fannin coached me in the S.C.O.R.E.® System for seven years in the Majors. The results speak for themselves. My 4-HR game was a definite Zone experience.

  • Peter Nowak

    MLS Champion

    Jim Fannin is the best soccer mental coach in the world. His ability to get coaches and players into a peak performance, Zone mindset through the S.C.O.R.E.® System is second to none.

  • Scott Mitchell

    Former All-Pro NFL Quarterback
    Jim Fannin’s S.C.O.R.E.® tools and techniques work. It is the secret formula for thinking like a champion and performing in the Zone.

    Team Analytics

    Zone Analytics is used to assess the S.C.O.R.E.® Level of an team, academy or department to effectively influence the group into a collective Zone mindset.

    • Determine the S.C.O.R.E.® level of your collective team
    • Decipher which elements of S.C.O.R.E.® need attention
    • Fully automated data acquisition process
    Inquire
    From the blog

    Unlock Peak Performance in Your Mental Golf Game Now

    Your mental golf game is more than just a game of hitting a ball into a hole; it’s a battle against oneself, the course, and the elements. In the pursuit of excellence on the green, athletes often find themselves struggling with mental blocks, inconsistency, and performance anxiety.
    Read Blog Post

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