Author: Jim Fannin

The Living in the Zone podcast welcomes Kimberley Grayson

In the latest episode of Living in the Zone, we had the incredible opportunity to delve into the world of branding and marketing with none other than Kimberley Grayson. As someone who has carved out a remarkable career spanning leadership roles at iconic brands like Gap, Ulta Beauty, and Bloomingdale’s, Kimberley has become a master at not just building brands but connecting them to the hearts and minds of consumers. Her on-air success with QVC and her innovative strategies have helped numerous companies discover and articulate their voice in an increasingly crowded market. This episode is packed with actionable insights for entrepreneurs, business leaders, and anyone looking to build a brand that resonates with audiences and will help elevate your brand.

Finding Your Brand’s Voice: The Heart of Branding

One of the central themes Kimberley touched on during the episode was the importance of finding and refining your brand’s voice in order to elevate your brand. This is a concept that’s as critical for emerging startups as it is for well-established corporations. At its core, your brand’s voice is about the unique way in which your company communicates its values, mission, and story to its audience. It’s the personality and tone that your brand conveys in all its communications, from social media posts to product packaging and beyond.

Kimberley emphasizes that in today’s world, where consumers are bombarded with content, advertising, and products, having a clear, distinct voice is crucial for standing out. But it’s not enough to just have a voice to elevate your brand; that voice needs to resonate emotionally with your audience. Your brand’s voice should evoke a sense of trust, relatability, and authenticity. It’s not about being the loudest in the room but about being the most genuine.

For Kimberley, the foundation of finding that voice begins with a deep understanding of your audience. Who are they? What do they value? What problems do they need to solve? And how does your brand fit into their lives? These are essential questions that every brand must answer.

One of Kimberley’s key points was the notion that a brand’s voice isn’t something that can be developed overnight. It requires introspection, research, and a willingness to evolve over time. As markets shift and consumer needs change, so too should your brand’s voice, always staying true to its core values while being adaptable enough to remain relevant.

The Power of Storytelling

Throughout the episode, Kimberley continually came back to the idea of storytelling as a fundamental aspect of how to elevate your brand. In the age of social media, where people have become immune to traditional advertising tactics, storytelling offers a way to cut through the noise. Great brands are built on great stories—stories that resonate with their audience’s values, aspirations, and challenges.

Kimberley shared insights on how to build a captivating brand narrative, emphasizing that authenticity is key. Consumers today have a keen radar for anything that feels inauthentic or forced. A story that feels too polished or disingenuous can do more harm than good. Instead, Kimberley advocates for telling real, relatable stories that showcase the human side of a brand.

Storytelling, Kimberley explained, isn’t just about creating a one-time message or ad campaign. It’s about weaving a consistent narrative across all brand touchpoints. Every interaction a consumer has with your brand, from your website to customer service, should feel like part of the same story. This consistency is what builds trust and fosters a deeper emotional connection with your audience.

Scaling Your Brand: Strategy and Execution

Kimberley’s experience working with both emerging and established brands has given her a unique perspective on how to scale effectively. One of the biggest challenges companies face as they grow is maintaining the essence of their brand while expanding their reach. It’s easy to dilute your message or lose touch with your core audience when scaling, but Kimberley shared some valuable strategies for avoiding these pitfalls.

First and foremost, she stressed the importance of clarity in your brand’s mission and values. As your company grows, it’s crucial to ensure that everyone, from the executive team to frontline employees, is aligned with the brand’s core mission. This alignment serves as a guiding star, ensuring that every decision made during the scaling process—whether it’s about product development, marketing strategy, or customer engagement—remains true to the brand’s essence.

Kimberley also touched on the role of innovation in scaling a brand. While maintaining consistency is important, brands also need to be willing to take risks and innovate in order to stay relevant in a constantly evolving marketplace. This might involve experimenting with new product lines, exploring new distribution channels, or leveraging emerging technologies to enhance the customer experience.

However, innovation doesn’t mean chasing every new trend. Kimberley cautioned against falling into the trap of “shiny object syndrome,” where brands pivot too quickly towards new trends without fully understanding their relevance or impact. Instead, she advises a balanced approach—staying open to new ideas and innovations, but always filtering them through the lens of your brand’s mission and values.

The Role of Personal Branding in Professional Success

Towards the end of the episode, Kimberley and Jim Fannin discussed the role of personal branding in professional success. Just as companies need to cultivate a strong brand identity, individuals must also be mindful of their personal brand. In today’s competitive landscape, your personal brand can be just as important as the brand of the company you represent.

Kimberley shared her own journey of building a personal brand in the corporate world. She highlighted the importance of authenticity, consistency, and self-awareness. Building a personal brand, she noted, isn’t about crafting a persona or image that you think will be popular—it’s about being true to who you are, embracing your strengths, and being transparent about your journey.

In many ways, the principles that apply to corporate branding also apply to personal branding. Just as companies need to have a clear voice and narrative, so too do individuals. Kimberley emphasized the importance of being intentional about the way you present yourself in both professional and personal settings. Whether you’re networking at an industry event or posting on social media, every interaction contributes to your personal brand.

The S.C.O.R.E.® System and Branding: A Perfect Match

Jim Fannin and Kimberley also explored the intersection of branding and mental performance through the lens of the S.C.O.R.E.® System. Kimberley pointed out that the same principles that drive peak mental performance—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—are also crucial to building a successful brand.

Self-discipline ensures that you stay consistent in your messaging and values, even as you grow and scale. Concentration allows you to focus on what truly matters—your audience and their needs. Optimism fuels the belief that your brand can make a difference in the marketplace. Relaxation helps you navigate the inevitable challenges of brand-building with grace and resilience. And finally, Enjoyment keeps you passionate and energized about your work, which in turn inspires your audience and fosters brand loyalty.

Conclusion: Building a Brand that Lasts

Kimberley Grayson’s insights on Living in the Zone provided a masterclass in branding—one that entrepreneurs, marketers, and business leaders alike can benefit from. Her approach to branding is rooted in authenticity, consistency, and a deep understanding of the consumer. Whether you’re just starting out or looking to scale an established brand, Kimberley’s wisdom offers a roadmap for success.

As Jim Fannin would say, living in the Zone isn’t just for athletes—it’s for anyone who wants to operate at the highest level in their field. By applying the S.C.O.R.E.® principles to your branding efforts, you can build a brand that not only stands out but also stands the test of time.

The Living in the Zone Podcast Welcomes Inter Miami Soccer Star Lawson Sunderland

This week on Living in the Zone, we’re joined by Lawson Sunderland, a rising star of Inter Miami, a 22-year-old midfielder shaping the future of American soccer playing alongside legends like Lionel Messi and Luis Suarez. In this episode, Lawson shares what it’s like to step onto the pitch with some of the world’s greatest players and how he has harnessed the power of the S.C.O.R.E.® System to elevate his mental game, manage pressure, and stay focused on his long-term goals.

We’ll explore how Lawson has applied the S.C.O.R.E.® principles—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—not only on the soccer field but also in his personal life. His story is one of growth, confidence, and balance, making him a powerful example of living in the Zone both on and off the pitch.

Playing with Legends: Finding His Place Among American Soccer’s Greats

When you’re playing alongside names like Lionel Messi and Luis Suarez, it’s easy to feel the weight of expectations. For Lawson Sunderland, stepping onto the field with such iconic players was both a dream come true and a significant challenge. “The pressure is intense,” Lawson admits. “You feel as if every move is scrutinized, and the bar is set so high.”

Yet, it was the application of the S.C.O.R.E.® System that gave Lawson the confidence to handle this unique situation. Lawson knew he had to find a way to manage his thoughts and rise to the occasion, and not let the pressure overwhelm him. “The S.C.O.R.E.® System has been a game-changer for me. It’s taught me how to get into the Zone, stay there, and perform at my best, no matter who’s on the field with me.”

Lawson specifically credits the Self-discipline and Concentration elements of the system for his growth. “Self-discipline is everything. It’s not just about showing up for practice or hitting the gym; it’s about the little decisions you make every day. When I’m training with Messi and Suarez, I realize how disciplined they are with everything they do—every touch, every pass, every movement is intentional. That’s what I’m learning.” Lawson has learned the value in having a well-defined blueprint for every training session and match. He has clear objectives for what he wants to accomplish that specific day.

For Concentration, Lawson shares how important it is to focus on the present moment. “When you’re on the field with players of that caliber, the game moves faster, and you have to stay locked in. The S.C.O.R.E.® System helped me sharpen my concentration and block out distractions, so I could just focus on my role and what I can control.”

The Role of Confidence: Building It from Within

Confidence can be elusive for any athlete, especially a young player finding his way in the professional ranks. “I struggled with self-doubt early on,” Lawson admits. “But the S.C.O.R.E.® System changed that for me. It taught me how to develop confidence not based on outcomes, but based on my preparation and mindset.”

Lawson also credits Optimism, another cornerstone of the S.C.O.R.E.® System, for helping him stay positive through the inevitable challenges that come with being a professional athlete. “There are always ups and downs, injuries, bad games, or criticism from the media. But I’ve learned to stay optimistic and trust the process. My optimism isn’t blind faith—it’s grounded in the belief that as long as I keep working, good things will come.”

One of the key tools Lawson relies on is visualization, an integral part of the S.C.O.R.E.® System. Lawson says he uses visualization to dress-rehearse every game to mentally prepare for his performances. “I close my eyes, and I see myself making that perfect pass, winning that tackle, or scoring that goal. It calms my nerves and fills me with confidence before I even step onto the field.”

Living in the Zone Off the Field: Finding Balance

While Lawson’s dedication to soccer is clear, he emphasizes the importance of balance in his life. It can be easy to get caught up in soccer 24/7, but Lawson has realized that what he does off the field is just as important to his performance on it. He is a great son, a brother, a friend and all of these other arenas make him the awesome individual that he is.

Lawson speaks about how Relaxation and Enjoyment, principles of the S.C.O.R.E.® System have helped him maintain that balance. “For a long time, I thought relaxation meant doing nothing, but now I see it as active recovery. It’s about finding ways to recharge my mind and body so I can give 100% when it’s time to compete.” Spending time with loved ones, family and friends off the field is one way Lawson boosts the relaxation levels and allows himself to detach from his soccer arena.

Lawson also makes time for the things that bring him joy, whether it’s playing video games with friends or taking a walk in nature. “I’ve learned to prioritize Enjoyment—both in soccer and in life. If I’m not having fun, I’m not performing at my best. Enjoyment fuels everything for me.”

The Influence of Mentors: Learning from the Best

Playing with Messi and Suarez isn’t just a masterclass in technical ability; it’s also an opportunity for Lawson to learn from two of the greatest minds in the game. “They’re not just physically gifted—they’re mentally sharp,” Lawson says. “I watch how they approach the game, how they handle pressure, and how they bounce back from mistakes. It’s been an incredible learning experience.”

One of the most important lessons Lawson has learned from his mentors is the art of Relaxation under pressure. “Messi, for example, never seems rattled. He plays with such calm and composure, even in the biggest moments. I’ve tried to model that in my own game—staying relaxed, trusting my training, and not letting the moment overwhelm me.”

The S.C.O.R.E.® System has provided Lawson with the tools to do just that. “The ability to relax, especially when the stakes are high, is something I’ve had to work on. But now, I feel like I’m able to stay calm and confident, even in the most intense situations.”

Staying Future-Focused: What’s Next for Lawson

As a young player with a bright future ahead, Lawson is fully aware that his journey is just beginning. “I’m always thinking about what’s next—how I can improve, how I can take my game to the next level. But I also try to stay grounded in the present. That’s where the Concentration and Self-discipline aspects of S.C.O.R.E.® really come into play.”

Lawson’s goals for the future aren’t just about personal accolades; he’s focused on helping his team succeed and continuing to grow as a player and a person. “Playing with Messi and Suarez has shown me what’s possible, and I’m motivated to keep pushing myself. But at the same time, I know it’s a process. The S.C.O.R.E.® System has taught me to trust that process and to stay patient.”

The S.C.O.R.E.® System: A Blueprint for Success

Lawson Sunderland’s journey is a testament to the power of the S.C.O.R.E.® System. Whether it’s on the field, where he’s honing his skills as a midfielder for Inter Miami, or off the field, where he’s building balance and resilience in his personal life, the principles of Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment have helped him reach new heights.

As Lawson continues to rise through the ranks of professional soccer, his story serves as an inspiring reminder that peak performance isn’t just about talent—it’s about mindset. The S.C.O.R.E.® System provides a clear, actionable framework for athletes, business professionals, and anyone looking to reach their full potential. It’s about mastering the mental game, staying focused on the present, and enjoying the journey along the way.

In the words of Lawson himself, “The Zone is where everything comes together—your preparation, your focus, your confidence. And with the S.C.O.R.E.® System, I’ve learned how to get there and stay there.”

Be sure to catch this week’s episode of Living in the Zone to hear more about Lawson Sunderland’s incredible journey and learn how the S.C.O.R.E.® System can help you perform at your best, no matter what arena you’re competing in.

In this week’s episode of Living in the Zone, we had the privilege of speaking with Amanda Eder, the mother of Jake Eder, a top pitching prospect for the Chicago White Sox. Amanda’s unwavering support and dedication to her son’s development both as an athlete and as a person is truly remarkable. Her journey offers a unique perspective on what it means to be ‘in the Zone’ as a parent and how the S.C.O.R.E.® System has been a critical part of Jake’s rise to success.

In today’s blog, we’ll dive deeper into Amanda’s role, the importance of parental support, and how the S.C.O.R.E.® System, with its foundation in Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment, has helped Jake excel on and off the field.

The Heart of Support: Amanda’s Journey

Amanda Eder’s story is one that resonates with parents everywhere who want the best for their children, not just in sports but in life. Her journey as a mother started long before Jake became a standout baseball prospect. She recognized early on that for Jake to succeed, he needed more than just talent—he needed the right mindset, structure, and emotional foundation to thrive under pressure.

As Amanda shared on the podcast, one of the biggest challenges was helping Jake balance his dreams of playing baseball at a professional level with the demands of being a young man navigating life. That’s where the S.C.O.R.E.® System, introduced to her by Jake’s coach, became pivotal. It helped them shape a mindset that wasn’t just about success on the field, but about building the mental and emotional fortitude that could carry Jake through any challenge.

Applying the S.C.O.R.E.® System to Parenting

The S.C.O.R.E.® System, created by Jim Fannin, has long been a guide for peak performance in sports, business, and life. It’s built on five core principles that are universal to success: Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment. While it’s often applied to individual performance, Amanda demonstrated how it can be equally transformative in a parenting role.

Amanda explained how Self-discipline was the first principle she instilled in Jake. “I had to teach him the importance of daily routines—not just in his baseball training, but in his approach to life,” she said. From waking up with intention to setting daily goals, Amanda emphasized that Jake had to understand the value of discipline in every aspect of his life. Whether it was sticking to a diet, following through on academic commitments, or handling personal challenges, self-discipline laid the groundwork for his success.

Concentration was another critical aspect. “The distractions were everywhere,” Amanda said. “But Jake learned early on to block out the noise.” By teaching Jake to focus on what mattered, Amanda helped him stay present, not just on the field but in the classroom and with his relationships. This kind of concentration is at the heart of the S.C.O.R.E.® System and key to getting into the Zone.

Amanda’s Optimism played a significant role in Jake’s development. “There were tough days,” she admitted. “Injuries, failures, and moments of doubt could have easily derailed him, but I made sure to keep hope alive. That’s what optimism does.” Through consistent encouragement, Amanda helped Jake see challenges as opportunities to grow, a lesson every parent can apply to their child’s life.

Relaxation was equally important. “Jake needed to learn how to relax under pressure, to trust his training,” Amanda noted. She utilized techniques like breathing exercises and mindfulness, which Jake has used before games and during high-pressure moments. One of the tools she introduced was Fannin’s “Breathe Like A Baby™,” which focuses on deep, rhythmic breathing to calm the mind and body in under 90 seconds. This tool gave Jake a competitive edge, helping him relax and recover between high-stakes moments on the mound.

Finally, Amanda emphasized Enjoyment. “Baseball is just a game,” she often reminded Jake, especially on days when the pressure mounted. By teaching him to enjoy the process—the ups and downs, the training, the victories, and even the setbacks—Jake was able to stay connected to the love of the game. “If you can’t enjoy it, then why do it?” Amanda said. This is a powerful lesson for parents and athletes alike.

Building Jake’s Mindset: Tools for Success

Jake Eder’s rise through the ranks of professional baseball hasn’t been solely because of his physical abilities. His success is a testament to the power of mental performance. Amanda, along with his coaches, helped him develop a strong mental toolkit, rooted in the S.C.O.R.E.® System.

One of the key tools Jake regularly uses is the 90-Second Mental Movie, a visualization technique where he mentally plays out successful outcomes before stepping on the field. As Amanda explained, “Jake learned to see himself throwing the perfect pitch, to feel the confidence of getting the strikeout before it even happened.” This technique is simple yet powerful, allowing Jake to enter a calm, focused state of mind—the Zone—where his best performances happen.

Another favorite of Jake’s is the Light Switch™ tool. Amanda shared how Jake uses this tool to turn off distractions. Before a game, he’ll visualize flipping a switch in his mind, instantly turning off any anxiety, self-doubt, or distractions. This allows him to concentrate fully on the task at hand, a vital skill in high-pressure situations.

In the Zone as a Parent: The Bigger Picture

What does it mean to be ‘in the Zone’ as a parent? For Amanda, it’s about being fully present, setting the right example, and trusting the process. She emphasized that supporting Jake wasn’t about pushing him toward her idea of success but helping him define what success meant to him. “I had to step back at times and let Jake fail, let him figure things out on his own,” she said. “That’s part of being in the Zone as a parent—knowing when to support and when to let go.”

Amanda also reflected on the importance of maintaining balance as a parent. “It’s easy to lose yourself in your child’s dreams, but I had to stay in my own Zone,” she explained. This is where the principles of relaxation and enjoyment were crucial. Amanda used the same S.C.O.R.E.® principles she taught Jake to maintain her own sense of calm and fulfillment.

The Takeaway: A Universal Blueprint for Success

Amanda Eder’s story is a powerful reminder that success, whether in sports or life, is not just about talent but about the mental framework that supports it. The S.C.O.R.E.® System gave Jake the tools he needed to excel, but it also provided Amanda with a roadmap for being the best parent she could be.

As parents, mentors, or coaches, we all have the opportunity to guide those we care about toward their own Zone. Whether your child is an aspiring athlete or navigating the challenges of life, the principles of Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment can be the foundation for their success.

In Amanda’s words, “It’s about giving them the tools, the mindset, and the belief that they can handle anything life throws at them. That’s how you get them in the Zone.”

Catch the full episode of Living in the Zone to hear more of Amanda’s inspiring journey and discover how the S.C.O.R.E.® System can help you and your family reach new heights.

Conclusion: Applying the S.C.O.R.E.® System to Your Own Life

Bob Davis’s approach to photography is a masterclass in applying the S.C.O.R.E.® Success System to achieve peak performance. By balancing Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment, Bob has crafted a career defined by excellence and creativity. His story is a powerful reminder that the principles of the S.C.O.R.E.® system can be applied not only to photography but to any area of life where peak performance is the goal.

As you listen to this week’s episode of Living in the Zone, take note of how Bob’s journey can inspire you to apply these principles in your own work, whether you’re behind the camera, in the boardroom, or on the field. By living in the Zone, you too can unlock your full potential and achieve greatness in whatever you pursue.

Living in the Zone Podcast world-renowned photographer Bob Davis

On this week’s episode of the Living in the Zone Podcast, we sit down with world-renowned photographer Bob Davis. With over 25 years of experience behind the camera, Bob has captured iconic moments from the golden era of the Chicago Bulls to some of the biggest celebrity weddings in the world. His work has been featured in People Magazine, Time Magazine, and other prestigious publications. In addition, Bob is a Canon Explorer of Light, a title bestowed upon only 36 photographers in the world, recognizing his exceptional mastery in the art of photography.

What sets Bob apart is not just his technical expertise, but the mental framework he brings to each shoot. In our conversation, Bob reveals how he applies the principles of the S.C.O.R.E.® Success System—Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—to his craft, allowing him to consistently capture the perfect shot. These five markers, the foundation of the S.C.O.R.E.® system, discovered by Jim Fannin, guides Bob in navigating the challenges of high-stakes shoots and producing images that evoke emotion, tell a story, and stand the test of time.

In this blog post, we’ll explore how each marker of the S.C.O.R.E.® system plays an integral role in Bob’s approach to photography, and how applying these principles can help anyone—from professionals to hobbyists—reach peak performance, not just behind the camera but in all aspects of life.

Self-Discipline: The Key to Consistency

For Bob, Self-disicipline is the cornerstone of his success. Photography, especially at the level he operates, requires a deep commitment to preparation and a relentless pursuit of perfection. Whether he’s shooting an NBA championship celebration or a high-profile celebrity wedding, there’s no room for error. Self-discipline ensures that Bob is not only physically prepared—with his gear ready and tested—but also mentally sharp, ready to adapt to the unpredictability of each shoot.

Bob shares in the podcast how, early in his career, Self-discipline helped him establish a reputation for consistency. He recalls spending countless hours studying lighting techniques, experimenting with angles, and practicing different shooting styles. That dedication laid the foundation for his ability to produce high-quality work, regardless of the situation or time pressure.

In photography, where timing is everything, Self-discipline also plays a crucial role in managing the technical aspects of the craft. It ensures that Bob is always aware of his camera settings, the lighting conditions, and the composition of each frame. When you’re disciplined, you can act swiftly and intuitively, making the necessary adjustments on the fly to capture the perfect moment.

Concentration: Focus on the Subject, Focus on the Moment

When Bob is on set, whether it’s for a portrait, an event, or a wedding, his Concentration is razor-sharp. Concentration in photography goes beyond just keeping the subject in focus; it’s about being fully present in the moment. Bob explains that great photography is about seeing what others might miss—the subtle gestures, the fleeting expressions, or the perfect interplay of light and shadow.

During a wedding, for instance, Bob needs to be attuned to the emotion of the moment—whether it’s the couple’s first look, the exchange of vows, or the celebration afterward. Missing these moments could mean losing the heart of the story he’s trying to tell through his images.

Bob uses the S.C.O.R.E.® system’s focus on Concentration to maintain complete awareness of his surroundings. He mentions how easy it can be for distractions—be it time constraints, environmental challenges, or logistical issues—to derail the shoot. By keeping his mind clear and focused, he ensures that these distractions don’t pull him away from the task at hand. Concentration helps Bob stay in the creative flow, capturing spontaneous moments with precision and artistry.

Optimism: Capturing Positivity in Every Frame

One of the most inspiring aspects of Bob’s approach to photography is his Optimism. He truly believes in the power of positivity and how it translates into his work. In our podcast conversation, Bob emphasizes that Optimism isn’t just about having a positive attitude; it’s about seeing possibilities where others might see limitations.

When Bob is working in unpredictable conditions—whether it’s less-than-ideal weather at an outdoor event or technical challenges—Optimism allows him to stay calm and adapt. Instead of seeing these conditions as obstacles, Bob sees them as opportunities to capture something unique and unexpected. His Optimism fuels his creativity, helping him think outside the box and experiment with new techniques that often lead to stunning results.

Bob gives the example of a wedding shoot where a sudden downpour seemed to ruin the perfect outdoor ceremony. Instead of panicking, Bob shifted his mindset. He used the rain to create romantic, atmospheric shots that the couple ended up loving. “The rain became a part of the story,” Bob explains, “and it added an unexpected beauty to the day.” This is a perfect example of how optimism can transform a potential setback into a creative opportunity.

Relaxation: The Calm Amidst the Chaos

Photography can be a high-pressure job, especially when you’re capturing once-in-a-lifetime moments. Maintaining Relaxation is critical, and it’s a skill that Bob has mastered. As he discusses on the podcast, staying relaxed enables him to stay composed and clear-headed, even in chaotic environments. Whether he’s surrounded by thousands of screaming fans at a sports event or managing a fast-paced wedding schedule, relaxation allows Bob to avoid the mental clutter that can interfere with his performance.

Bob credits relaxation techniques like deep breathing and visualization—tools also emphasized in the S.C.O.R.E.® system—for helping him stay grounded. He often takes a few moments before a big shoot to center himself, visualizing how he wants the day to unfold and preparing for the challenges that may arise. By doing so, he creates a mental environment that is conducive to staying in the Zone.

Relaxation not only helps Bob manage stress but also allows him to be more in tune with his subjects. When he is calm, those around him—clients, assistants, and even the people he’s photographing—are more relaxed as well. This creates an atmosphere where creativity can flourish and where subjects feel comfortable being their authentic selves in front of the camera.

Enjoyment: Passion Fuels Excellence

Finally, Bob’s photography is driven by a deep sense of Enjoyment. He describes how much joy he finds in the creative process, from the initial planning stages to the final editing of images. For Bob, Enjoyment isn’t just a byproduct of success—it’s a fundamental part of the journey.

This passion for his craft shines through in every project he takes on. Whether he’s photographing a high-profile celebrity wedding or a personal portrait session, Bob approaches each job with the same enthusiasm and excitement. He explains that when you genuinely enjoy what you do, it reflects in your work and connects with your audience.

In the podcast, Bob shares stories of how his love for photography has kept him inspired through decades of work. “When you enjoy the process, the long hours, the challenges, and even the mistakes become part of the fun,” Bob says. “That’s when you capture your best work—when you’re in the Zone and loving every moment of it.”

Conclusion: Applying the S.C.O.R.E.® System to Your Own Life

Bob Davis’s approach to photography is a masterclass in applying the S.C.O.R.E.® Success System to achieve peak performance. By balancing Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment, Bob has crafted a career defined by excellence and creativity. His story is a powerful reminder that the principles of the S.C.O.R.E.® system can be applied not only to photography but to any area of life where peak performance is the goal.

As you listen to this week’s episode of Living in the Zone, take note of how Bob’s journey can inspire you to apply these principles in your own work, whether you’re behind the camera, in the boardroom, or on the field. By living in the Zone, you too can unlock your full potential and achieve greatness in whatever you pursue.

Living In The Zone Podcast Welcomes Sheryl Srivastava

This week on Living in the Zone, we were thrilled to host Sheryl Srivastava, a powerhouse in the world of fine art, business of art, and personal balance. Sheryl, the proud owner of Acquisitions of Fine Art, runs two incredible galleries, located in Hinsdale, Illinois, and West Palm Beach, Florida. She is an authority in the world of fine art, trusted by her clients for her discerning eye, expertise in acquisitions, and her ability to guide collectors through the intricate process of buying and selling valuable artworks, including original paintings, sculptures, etchings, and glass art.

But Sheryl’s story isn’t just about art; it’s about the discipline, balance, and attention to detail required to manage multiple facets of life—motherhood, marriage, and a thriving business. Her journey is a testament to how self-discipline and focus, two key components of the S.C.O.R.E.® System, can lead to not just success, but fulfillment in every area of life.

The Art of Self-Discipline

Sheryl’s story of running Acquisitions of Fine Art is a masterclass in the power of self-discipline. As she discussed during the podcast, managing two gallery locations is no easy feat. It requires an extraordinary level of organization, focus, and an unwavering commitment to detail. Whether she’s dealing with the logistical challenges of running two locations or curating collections that inspire and elevate her clients’ spaces, Sheryl’s discipline allows her to thrive.

In the world of art, where creativity reigns supreme, it might seem that discipline takes a back seat. However, Sheryl demonstrated that the opposite is true. Creativity and discipline are not mutually exclusive; in fact, they complement each other. Sheryl’s ability to remain focused on her long-term goals, maintain a structured business approach, and stay true to her vision is what has propelled her gallery to the forefront of the art world.

Discipline is a core marker in the S.C.O.R.E.® System, the very system that helps top performers attract the Zone mindset. It’s the ability to stay committed to a goal, to push through distractions, and to organize life in such a way that nothing falls through the cracks. Sheryl embodies this, not only as a business owner but as a mother and wife.

“Running two galleries, being a mom and a wife, it takes a lot of discipline,” Sheryl shared. “I have to be organized, and I have to stay focused on my priorities. I’m always asking myself, ‘What’s most important right now?’ And then I make sure that I’m giving my best energy to that.”

This mindset echoes the self-discipline marker in the S.C.O.R.E.® System—remaining clear on priorities and ensuring that the right tasks receive the right amount of focus at the right time.

The Balance Between Work and Personal Life

One of the most compelling aspects of Sheryl’s journey is how she’s managed to balance her personal life with the demands of owning a successful business. Sheryl is not just a gallery owner—she’s also a mother and wife, and she’s found a way to excel in all of these roles simultaneously.

What’s her secret? According to Sheryl, it’s all about setting boundaries and being fully present in each of her life arenas. “When I’m at work, I’m fully at work. When I’m at home, I’m fully present with my family,” Sheryl said. “It’s about creating that balance and understanding that you can give your best to all areas of your life if you’re disciplined and organized.”

This approach is in perfect alignment with the S.C.O.R.E.® principle of balance. In the S.C.O.R.E.® System, maintaining equilibrium across all life arenas—work, home, personal well-being—is essential to living in the Zone. Sheryl’s ability to be fully present in each arena and excel in all of them serves as a powerful example of how this balance can be achieved.

Attention to Detail: The Art of Precision

Art, by its very nature, is about precision, and Sheryl’s keen attention to detail has been one of the key drivers of her success. In her gallery, every piece is carefully selected, and every client is given personalized attention. This level of detail extends beyond the artwork itself; it’s woven into the fabric of how she runs her business.

Sheryl mentioned how her galleries are carefully curated, with each piece chosen not just for its aesthetic value, but for its ability to resonate with clients on a personal level. This requires not only an expert eye but also the discipline to maintain high standards, ensuring that every aspect of the gallery experience—from the artwork to customer interactions—is impeccable.

This kind of precision mirrors the concentration aspect of the S.C.O.R.E.® System, another key factor in attracting the Zone mindset. Concentration is the ability to focus intently on a task, blocking out distractions, and dedicating yourself fully to the moment. Sheryl has mastered this ability, allowing her to run her business at the highest level while still dedicating herself to her personal life.

Living in the Zone: Applying the S.C.O.R.E.® System to Art and Life

Sheryl’s success story is an inspiring reminder of the power of the S.C.O.R.E.® System in action. By applying the principles of Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment, she has crafted a life that is both successful and balanced.

One of the key takeaways from Sheryl’s interview is the importance of mindset in achieving and maintaining this balance. Sheryl has developed a mindset that allows her to embrace the challenges of running a business, raising a family, and nurturing a marriage without feeling overwhelmed. Instead of seeing these roles as competing for her attention, she views them as interconnected parts of her life, each contributing to her overall sense of fulfillment.

This holistic view is crucial for anyone looking to live in the Zone. As Jim Fannin often emphasizes, the Zone isn’t just about performing well in one area of life—it’s about excelling in all areas, whether it’s your career, your relationships, or your personal well-being. Sheryl’s ability to live in the Zone by applying the S.C.O.R.E.® principles is a testament to the power of this system.

Final Thoughts: The Power of Self-Discipline

Sheryl Srivastava’s story is one of dedication, focus, and an unwavering commitment to excellence. Her journey as an art gallery owner, mother, and wife is proof that with the right mindset and tools, it’s possible to succeed in all areas of life. Self-discipline is at the heart of her success, and it’s a powerful reminder that when we stay focused, organized, and clear on our priorities, we can achieve great things.

If you’re looking to find balance in your own life, take a page from Sheryl’s book and apply the S.C.O.R.E.® principles of self-discipline and concentration. Whether you’re running a business, raising a family, or pursuing your passions, these tools can help you stay on track and live a life that is both successful and fulfilling.

Living In The Zone Podcast Welcomes Dr. John Planek

The Evolving Landscape of College Athletics

In today’s episode of Living in the Zone, we have the privilege of welcoming Dr. John Planek, a highly esteemed figure in collegiate athletics. Dr. Planek is currently the Athletic Director at Dominican University, and he has a remarkable track record of leading athletic programs to unprecedented achievements with concrete success strategies. With over 12 years at Lewis University in Romeoville, Illinois, Dr. Planek has established himself as one of the top administrators in all of collegiate athletics. In 2017, his contributions were recognized when he was named the National Athletics Director of the Year.

However, Dr. Planek’s achievements extend beyond the realm of sports. Under his leadership, Lewis University saw a record number of student-athletes selected to the 2022-23 Academic All-Great Lakes Valley Conference Team, marking the most selections in the school’s history. This dual focus on both athletic and academic excellence provides a compelling framework for understanding how to nurture the minds and bodies of student-athletes—a topic Dr. Planek discusses in depth on the podcast.

The Current Mindset of College Athletics: A Balancing Act

In our conversation, Dr. Planek offers a candid look at the current mindset within college athletics. He highlights the immense pressures faced by student-athletes, who must navigate a complex landscape that includes academic demands, athletic commitments, and personal challenges. These pressures are not isolated to the athletic field but permeate all aspects of campus life.

One of the key challenges, according to Dr. Planek, is the mental health crisis that many students bring with them to campus. Whether it’s anxiety, depression, or the stress of transitioning to a new environment, these issues can severely impact a student’s performance both in and out of the classroom. The role of an athletic director, therefore, extends far beyond managing sports programs; it involves fostering an environment where students can thrive holistically.

The Role of S.C.O.R.E.® in Campus Life

A critical tool in Dr. Planek’s approach to addressing these challenges is the S.C.O.R.E.® System, developed by Jim Fannin. S.C.O.R.E.® stands for Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment—five key markers that form the foundation of a peak performance mindset. Dr. Planek emphasizes how this system is not only beneficial for athletes but for all students, teachers, and coaches.

The S.C.O.R.E.® System provides a common language that can be used across the campus to promote mental clarity and peak performance. Whether it’s a student struggling with their studies or an athlete preparing for a big game, the principles of S.C.O.R.E.® offer actionable success strategies to improve focus, maintain optimism, and manage stress.

Challenges Faced by Student-Athletes

Dr. Planek elaborates on the unique challenges faced by student-athletes, who are often seen as the epitome of success on campus. However, behind the scenes, these students grapple with the same issues as their peers, compounded by the additional pressures of athletic performance. Time management is a significant concern, as athletes must balance rigorous training schedules with academic responsibilities. This can lead to burnout, which affects not only their performance on the field but also their mental and emotional well-being.

Furthermore, Dr. Planek points out that many student-athletes face identity crises upon transitioning out of college sports. For years, they have been defined by their athletic achievements, and the prospect of moving into a world where they are no longer “the athlete” can be daunting. This is where the S.C.O.R.E.® System becomes invaluable, providing a framework for these individuals to redefine themselves and find success in other areas of life.

Implementing S.C.O.R.E.® Across Campus

The beauty of the S.C.O.R.E.® System lies in its adaptability. Dr. Planek discusses how this system has been integrated into various aspects of campus life at Lewis University and now at Dominican University. Coaches use it to build mental toughness in their athletes, helping them stay focused and positive during competition. Teachers incorporate S.C.O.R.E.® principles into their classrooms, encouraging students to apply these concepts to their studies.

For instance, concentration is not just about staying focused during a game but also about being fully present during a lecture or while studying for an exam. Relaxation techniques, another key component of S.C.O.R.E.®, are taught to help students manage stress and avoid burnout. By promoting relaxation, students can approach their academic and athletic challenges with a clear mind and renewed energy.

The S.C.O.R.E.® Success Strategies

Dr. Planek shares several success stories that highlight the effectiveness of the S.C.O.R.E.® System. One particularly striking example is that of a student-athlete who struggled with performance anxiety. By applying the principles of S.C.O.R.E.®, particularly the relaxation and optimism components, this individual was able to overcome their anxiety and perform at their best, both academically and athletically. This story is a testament to the power of mental conditioning and the critical role it plays in achieving peak performance.

Moreover, Dr. Planek underscores that the benefits of S.C.O.R.E.® extend beyond the individual. Teams that embrace these principles often see improved cohesion and communication, leading to better results on the field. The S.C.O.R.E.® System fosters a positive environment where everyone is focused on a common goal, creating a culture of excellence that permeates the entire athletic department.

The Future of College Athletics

Looking ahead, Dr. Planek is optimistic about the future of college athletics. He believes that as more institutions adopt holistic approaches like the S.C.O.R.E.® System, we will see a shift towards a more balanced and sustainable model of student-athlete development. This model will not only produce better athletes but also well-rounded individuals who are prepared to excel in all areas of life.

Dr. Planek’s insights serve as a powerful reminder that mental conditioning is just as important as physical training. As college athletics continue to evolve, the focus must remain on nurturing the whole person, ensuring that students are equipped with the tools they need to succeed both on and off the field.

Conclusion

In conclusion, Dr. Planek’s conversation on Living in the Zone is a call to action for athletic directors, coaches, teachers, and students alike. The challenges faced by today’s student-athletes are multifaceted and require comprehensive success strategies that address both their mental and physical well-being. The S.C.O.R.E.® System offers a proven blueprint for achieving this balance, helping individuals and teams alike to perform at their highest level.

As we continue to explore the intersection of athletics and mental performance, it is clear that systems like S.C.O.R.E.® and the success strategies they impart will play an increasingly important role in shaping the future of college sports. By adopting these principles, we can create environments where students are not only successful athletes but also successful individuals, equipped with success strategies to tackle whatever challenges life throws their way.

So, whether you’re a student-athlete, coach, or educator, take the lessons from Dr. Planek’s experience and start implementing S.C.O.R.E.® in your daily routine. It’s time to get in the Zone and unlock your full potential.

Welcome to another episode of “Living in the Zone,” where we dive deep into the minds and experiences of top performers across various fields. Today’s episode is particularly special as it features two legends from the world of professional tennis—Peter Fleming and Ann Grossman. Both of these incredible athletes have not only reached the pinnacle of their sport but have also become certified ZoneCoaches, sharing the principles of the S.C.O.R.E.® Success System that helped them achieve their remarkable professional tennis careers.

Peter Fleming: A Professional Tennis Doubles Legend

Peter Fleming is renowned as one of the greatest doubles players in professional tennis history. His partnership with John McEnroe is the stuff of legends, securing seven Grand Slam doubles titles, including four at Wimbledon and three at the US Open. But what many might not know is that Fleming’s success wasn’t just due to natural talent or hard work—it was also deeply rooted in the mental discipline he cultivated using the S.C.O.R.E.® System.

Fleming shares in the podcast how the S.C.O.R.E.® System’s principles of Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment were instrumental in his career. “The S.C.O.R.E.® System gave me a framework to keep my mind focused during the high-pressure moments in matches,” Fleming recalls. “It wasn’t just about hitting the perfect serve or making the right call at the net. It was about having the mental fortitude to maintain my performance, regardless of the situation.”

Fleming emphasizes how Self-discipline, one of the core tenets of the S.C.O.R.E.® System, was crucial in maintaining consistency throughout his career. “Self-discipline is what gets you up at 5 AM to train, what keeps you going after a tough loss, and what helps you stay focused even when things aren’t going your way in a match. The S.C.O.R.E.® System taught me that without self-discipline, you can’t hope to achieve lasting success.”

Ann Grossman: Breaking Through with S.C.O.R.E.®

Ann Grossman, another professional tennis great who competed in all four Grand Slam tournaments and reached a world ranking of No. 29, shares her experiences of how the S.C.O.R.E.® System transformed her approach to the game. Known for her resilience and never losing an opening round in a Grand Slam tournament, Grossman credits much of her success to the mental strategies she learned through the S.C.O.R.E.® System.

Grossman discusses the importance of Visualization, another key component of the S.C.O.R.E.® System. “Visualization was a game-changer for me. I would mentally rehearse every match, seeing myself hitting the perfect shots, anticipating my opponent’s moves, and staying calm under pressure. When you see it in your mind, it becomes easier to execute on the court,” she explains.

Grossman also highlights how the principles of Relaxation and Enjoyment helped her stay in the Zone during matches. “Professional tennis is as much a mental game as it is a physical one. The ability to relax, even in the most intense situations, and to genuinely enjoy the competition, is what allowed me to perform at my best. The S.C.O.R.E.® System gave me the tools to achieve that.”

The State of Tennis Today: Mental Toughness and S.C.O.R.E.® Strategies

During the episode, Fleming and Grossman also delve into the current state of tennis, particularly focusing on the mental challenges that today’s players face. With the sport becoming more physically demanding and competitive, the mental aspect of the game has never been more critical.

Fleming notes, “The game has evolved tremendously. Players today are stronger, faster, and more athletic than ever before. But what often separates the good from the great is mental toughness. The ability to stay focused, to handle pressure, and to maintain a positive mindset can make all the difference. This is where the S.C.O.R.E.® System really shines—it provides a mental edge that can elevate a player’s game to the next level.”

Grossman agrees, adding, “In today’s game, there’s so much emphasis on physical training, but not enough on mental training. The S.C.O.R.E.® System fills that gap. It’s not just about playing well; it’s about thinking well. It’s about managing your thoughts, your emotions, and your energy in a way that keeps you in the Zone.”

Both legends discuss how they see many professional tennis players struggling with the mental pressures of the sport, from the grind of the tour to the expectations from fans and sponsors. They emphasize that mental resilience is just as important as physical conditioning. “Mental burnout is real,” says Grossman. “And if you’re not mentally prepared, it’s easy to get overwhelmed. That’s why tools like the S.C.O.R.E.® System are so important—they help players stay mentally sharp, even during the toughest stretches of their careers.”

The Role of a ZoneCoach: Empowering the Next Generation

Now as certified ZoneCoaches, both Fleming and Grossman are dedicated to passing on their knowledge to the next generation of players. They discuss how the S.C.O.R.E.® System is not just for elite athletes but is also a valuable tool professional tennis coaching and aspiring players at all levels.

Fleming shares, “As a ZoneCoach, my goal is to help players develop the mental skills they need to succeed, not just in professional tennis but in life. The principles of the S.C.O.R.E.® System are universal—they can be applied to any challenge, on or off the court.”

Grossman echoes this sentiment, saying, “What I love about coaching with the S.C.O.R.E.® System is seeing the transformation in players. It’s incredibly rewarding to see them not only improve their game but also become more confident, more resilient, and more positive in their approach to life.”

Both legends stress the importance of mental training from a young age. “If you can start developing these mental skills early on, you’re setting yourself up for success,” Fleming says. “It’s not just about winning matches; it’s about becoming the best version of yourself.”

Conclusion: The Lasting Impact of S.C.O.R.E.®

As the episode wraps up, both Fleming and Grossman reflect on the lasting impact the S.C.O.R.E.® System has had on their lives, both during and after their tennis careers. “The S.C.O.R.E.® System isn’t just something you use on the court,” Grossman says. “It’s a philosophy that you carry with you throughout your life. It’s about being disciplined, staying positive, and enjoying the journey, no matter what challenges you face.”

Fleming adds, “For me, the S.C.O.R.E.® System has been a lifelong companion. It’s helped me through the highs and lows of my career, and it continues to guide me in everything I do. I’m grateful to be able to share these principles with others as a ZoneCoach.”

This episode of “Living in the Zone” offers a rare and insightful glimpse into the minds of two tennis legends who have mastered both the physical and mental aspects of the game. Their experiences and insights underscore the importance of mental training in achieving success—not just in sports, but in every aspect of life. Whether you’re an athlete, a coach, or someone striving for personal excellence, the S.C.O.R.E.® System provides a powerful framework for living in the Zone.

So, if you’re looking to take your game—whether on the court or in life—to the next level, tune in to this episode and learn from the best. Peter Fleming and Ann Grossman have walked the path, faced the challenges, and come out on top. Now, they’re here to help you do the same.

The Living in the Zone Podcast welcomes Jose Cruz Jr

Developing a winning mindset can be challenging. In the latest episode of the Living in the Zone Podcast, we had the pleasure of sitting down with José Cruz Jr., a former Major League Baseball (MLB) outfielder and the current head coach of the Rice University Owls Men’s baseball team. With a rich baseball lineage, 12 seasons in the MLB, and a Gold Glove award under his belt, Jose Cruz Jr. brings a wealth of experience and insight into the conversation. This episode dives deep into his journey from growing up in a baseball-centric household to making his own mark in the MLB, transitioning to coaching, and his vision for the future of Rice’s baseball program.

For those unfamiliar with José Cruz Jr., his story is one of both inherited legacy and individual achievement. As the son of the legendary José Cruz Sr., a celebrated figure in baseball, Cruz Jr. was born into the sport. But rather than simply resting on the laurels of his father’s accomplishments, he forged his own path, showcasing not only his powerful hitting and defensive prowess but also a mental fortitude that has defined his career and now, his coaching philosophy.

The Foundation of a Winning Mindset

One of the key themes in our discussion with Cruz Jr. was the importance of mindset—a recurring topic in the Living in the Zone series, especially under the guidance of the S.C.O.R.E.® System developed by Jim Fannin. Cruz Jr. emphasized how mental preparation was just as crucial as physical training in his career. Reflecting on his MLB journey, he shared that the ability to stay mentally sharp, resilient, and optimistic was what allowed him to excel even when faced with the inevitable challenges of professional sports.

The S.C.O.R.E.® System, which stands for Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment, was a natural fit for our conversation. Cruz Jr.’s experiences on and off the field embody these principles. He stressed that maintaining self-discipline, whether in training routines or during the highs and lows of a season, was critical to staying in the Zone—a state of peak performance that Fannin teaches.

Self-Discipline and Concentration: The Cornerstones of Success

Self-discipline and concentration were particularly significant for Cruz Jr. during his MLB career. In baseball, a sport where success is often defined by how a player handles failure, the ability to concentrate on the next play and maintain a disciplined approach was paramount. Cruz Jr. recounted moments where staying focused, especially after a mistake, was the difference between winning and losing—not just games, but the mental battle that athletes constantly face.

He noted that these same principles are what he now instills in his players at Rice University. “The game of baseball is a microcosm of life,” Cruz Jr. remarked. “How you handle adversity on the field often reflects how you handle challenges off the field. That’s why I emphasize to my players the importance of mastering their mindset. If you can do that, you’re already halfway to success.”

Cruz Jr. also shared how he uses specific techniques to enhance concentration, such as visualization—an integral part of the S.C.O.R.E.® System. By mentally rehearsing plays and situations before they happen, he found that he could react more instinctively during games, reducing the cognitive load and allowing for smoother, more confident execution.

Optimism and Resilience: Navigating the Highs and Lows

Optimism, another pillar of the S.C.O.R.E.® System, played a crucial role in Cruz Jr.’s ability to navigate the highs and lows of a 12-year MLB career. In a sport where even the best hitters fail seven out of ten times, maintaining a positive outlook was essential for longevity. Cruz Jr. emphasized that optimism is not about ignoring difficulties but about approaching them with the belief that you can overcome them.

He recounted a period in his career when he was in a prolonged slump, a time when doubt started to creep in. It was during this period that his optimism was tested the most. However, by leaning on his training, staying positive, and trusting in his abilities, he eventually broke out of the slump. This experience, he shared, was a testament to the power of maintaining an optimistic mindset, even when results are not immediately visible.

Cruz Jr. also highlighted how he teaches resilience and optimism to his players, especially the younger ones who are still learning to deal with the pressures of college sports. “It’s easy to get down on yourself after a bad game or a tough loss, but the key is to keep moving forward. Every challenge is an opportunity to learn and grow,” he said.

Transitioning to Coaching: Applying the S.C.O.R.E.® Principles

After retiring from playing, Cruz Jr. transitioned into coaching, a role that brought new challenges but also opportunities to apply the S.C.O.R.E.® principles in a different context. Coaching, he explained, is as much about mentoring young athletes as it is about teaching the technical aspects of the game. “You’re not just a coach; you’re a guide, a mentor, and sometimes, a therapist,” he joked, underscoring the multifaceted nature of the role.

One of the biggest challenges Cruz Jr. faced in this transition was learning to see the game from a different perspective. As a player, the focus was on individual performance, but as a coach, it’s about managing a team and helping each player reach their full potential. This shift required him to adapt his mindset, focusing more on leadership and communication—skills that were honed using the S.C.O.R.E.® System.

Cruz Jr. shared that self-discipline remains a cornerstone of his coaching philosophy. He leads by example, demonstrating to his players the importance of maintaining a routine, staying focused on long-term goals, and not letting short-term setbacks derail progress. He also uses the concept of Relaxation, another S.C.O.R.E.® principle, to help his players manage the stress and pressure that come with playing at a high level.

The Vision for Rice University Baseball

Looking ahead, Cruz Jr. has a clear vision for the future of Rice University’s baseball program. He aims to build a team that not only excels on the field but also embodies the principles of the S.C.O.R.E.® System. “It’s about more than just winning games,” he explained. “It’s about developing young men who are disciplined, focused, optimistic, and resilient—qualities that will serve them well long after they’ve left the baseball field.”

He is particularly focused on creating a culture of excellence at Rice, where every player understands the importance of mental preparation and mindset. This culture, he believes, will be the foundation for sustained success. “When you get the mindset right, the results will follow,” he stated confidently.

Cruz Jr. also discussed the importance of Enjoyment, the final principle of the S.C.O.R.E.® System. “Baseball is a game, and it’s meant to be fun,” he said. “Yes, it’s competitive, and yes, we want to win, but if you’re not enjoying what you’re doing, you’re not going to perform at your best. That’s something I remind my players every day.”

Conclusion: A Legacy of Excellence

As we wrapped up our conversation with José Cruz Jr., it was clear that his success in MLB and now as a coach at Rice University is no accident. It is the result of a winning mindset—one that has been cultivated through years of experience, discipline, and a deep understanding of the mental aspects of the game. His journey serves as a powerful reminder that success, whether in sports or in life, begins with the mind.

For listeners of the Living in the Zone Podcast, Cruz Jr. ‘s insights offer valuable lessons in how to build and maintain a winning mindset. Whether you’re an athlete, a coach, or someone striving for excellence in any field, the principles discussed in this episode—grounded in the S.C.O.R.E.® System—can help you achieve your goals and live your best life.

As José Cruz Jr. continues to lead and inspire the next generation of baseball players at Rice University, his legacy of excellence, both on and off the field, will undoubtedly continue to grow. And for those of us fortunate enough to hear his story, there’s much to learn about the power of a winning mindset and the importance of living in the Zone.

Living In The Zone Podcast Welcomes Scott Jonlich

Welcome back to another episode of the “Living in the Zone” Podcast! This week, we are thrilled to feature Scott Jonlich, a successful entrepreneur, magazine editor, and publisher with an incredible story of vision, determination, business success, and community impact. Scott’s journey offers valuable insights for anyone looking to understand the intricate balance between entrepreneurship and community service, particularly within the realm of local journalism.

In today’s episode, we sit down with Scott Jonlich, the visionary founder and publisher behind a suite of local community magazines in the Chicagoland area, including Hinsdale Magazine, Oak Brook Magazine, Elmhurst Magazine, and Downers Grove Magazine. With a strong background in marketing and advertising, Scott has successfully positioned his magazines as the go-to source for local news and ad features. His story is a testament to the power of staying true to one’s vision and serving the community.

The Beginnings of Business Success Magazine Publication

Scott Jonlich’s journey into the world of publishing began with a passion for storytelling and a deep appreciation for community. Growing up, Scott was always fascinated by how stories could connect people, inform communities, and drive change. This passion led him to pursue a career in marketing and advertising, where he honed his skills in communication, strategy, and brand building.

His early career was marked by a series of roles in various marketing firms, where he learned the nuances of creating compelling narratives and engaging audiences. These experiences laid the foundation for his future endeavors in publishing. Scott realized that there was a significant gap in the market for high-quality, community-focused magazines that truly reflected the local spirit and addressed the needs and interests of residents.

The Birth of Community Magazines

With this insight, Scott took a bold step and launched Hinsdale Magazine, his first foray into publishing. The magazine quickly gained popularity for its in-depth local news coverage, feature stories, and community highlights. Scott’s approach was simple yet powerful: create content that resonates with the local audience, celebrate community achievements, business success, and provide a platform for local voices.

The success of Hinsdale Magazine inspired Scott to expand his vision. He went on to establish Oak Brook Magazine, Elmhurst Magazine, and Downers Grove Magazine, each tailored to the unique characteristics and needs of their respective communities. These magazines have become essential reading for residents, offering a blend of news, lifestyle content, and community features.

Building a Brand

Building a brand from scratch is no small feat, especially in the competitive world of media and publishing. Scott’s background in marketing and advertising played a crucial role in his business success. He understood the importance of brand identity and consistency. Each magazine under his umbrella has a distinct yet cohesive brand image, characterized by high-quality content, engaging visuals, and a strong community focus. This is a testament to Scott’s Self-discipline and Optimism levels; two key markers of the S.C.O.R.E.® Success System. He had a Vision bigger than himself for the magazine, and not only believed but knew that Vision would manifest itself into business success and its physical equivalent in the form of multiple publications.

Scott also leveraged his marketing expertise to drive readership and engagement. He implemented strategic marketing campaigns, utilized social media effectively, and engaged with the community through events and partnerships. This multifaceted approach not only helped increase the visibility of his magazines but also fostered a strong sense of community among readers and ultimately his business success.

Overcoming Challenges

Like any entrepreneurial journey, Scott’s path was not without its challenges. The publishing industry, particularly print media, has faced significant disruptions in recent years due to the rise of digital media. Scott had to navigate these changes and find ways to adapt while staying true to his vision of producing high-quality print magazines.

One of the key challenges was maintaining revenue streams in an industry where advertising dollars were increasingly shifting to digital platforms. Scott tackled this challenge by diversifying revenue sources. He introduced special advertising sections, partnered with local businesses for sponsored content, and organized community events that provided additional revenue opportunities.

Another challenge was ensuring the magazines remained relevant and engaging to readers. Scott addressed this by continually evolving the content to reflect the changing interests and needs of the community. He introduced new sections, such as health and wellness, local business success spotlights, and community events, ensuring the magazines offered a comprehensive and relevant reading experience.

The Power of Community Journalism

One of the central themes of Scott’s success story is the power of community journalism. At a time when local news outlets are dwindling, Scott’s magazines have filled a crucial gap by providing in-depth local coverage that larger publications often overlook. His magazines celebrate local heroes, cover community events, and provide a platform for local voices, thereby strengthening the fabric of the community.

Scott believes that community journalism is not just about reporting news but also about fostering a sense of belonging and pride among residents. His magazines have become a trusted source of information and a reflection of the community’s values, achievements, and aspirations.

Lessons from Scott Jonlich’s Journey

Scott Jonlich’s journey offers several valuable lessons for aspiring entrepreneurs and anyone interested in the field of community journalism.

1. Passion and Vision: Scott’s success is rooted in his passion for storytelling and his vision of creating a platform that serves the community. Passion drives perseverance, and vision provides direction.
2. Adaptability: The ability to adapt to changing market conditions is crucial. Scott navigated the challenges of the digital age by diversifying revenue streams and continuously evolving his content to meet readers’ needs.
3. Community Engagement: Building strong relationships with the community is essential. Scott’s magazines thrive because they are deeply embedded in the community they serve. Engaging with readers, celebrating local achievements, and providing a platform for local voices are key strategies.
4. Quality Content: In an era of information overload, quality content stands out. Scott’s commitment to producing high-quality, relevant content has been a cornerstone of his success.
5. Marketing Savvy: Effective marketing is crucial for driving readership and engagement. Scott’s background in marketing and advertising equipped him with the skills to promote his magazines effectively and build a strong brand.

Looking ahead, Scott Jonlich remains committed to his vision of serving the community through high-quality journalism. He plans to continue expanding his suite of magazines, exploring new content areas, and leveraging digital platforms to reach a broader audience.

Scott is also passionate about mentoring the next generation of journalists and entrepreneurs. He believes in the importance of sharing knowledge and experiences to inspire others and contribute to the growth of the industry and business success.

Tune In and Get Inspired

We invite you to tune in to this week’s episode of the “Living in the Zone” Podcast to hear Scott Jonlich’s story first-hand. Scott’s journey is a powerful reminder of the impact that passionate, community-focused journalism can have. Whether you are an aspiring entrepreneur, a budding journalist, or simply someone who appreciates the power of local stories, this episode is packed with valuable insights and inspiration.

Scott’s story is not just about business success; it’s about creating something that truly serves and uplifts the community. It’s about the dedication to quality, the commitment to community, and the relentless pursuit of a vision. As you listen to Scott share his journey, you’ll gain a deeper understanding of what it takes to build a successful brand, navigate challenges, and make a lasting impact and live a life in the Zone.

Conclusion

Scott Jonlich’s journey to a successful publisher of community magazines is a testament to the power of vision, passion, and perseverance. His story underscores the importance of staying true to one’s values, adapting to changing conditions, and continuously engaging with the community.

Scott’s magazines have become more than just sources of news; they are integral parts of the communities they serve, celebrating local achievements and providing a platform for local voices. His success offers valuable lessons for anyone looking to make a difference through entrepreneurship and journalism.

Don’t miss this inspiring episode of the “Living in the Zone” Podcast. Tune in, get inspired, and discover how Scott Jonlich has crafted a legacy of community-focused journalism that continues to thrive and make a positive impact.

Subscribe and listen to the “Living in the Zone” Podcast on your favorite platform. We look forward to sharing more incredible stories and insights with you. Stay tuned for future episodes, and remember to live in the Zone!

Welcome back to “Living in the Zone” Podcast where we dive into the lives and stories of remarkable individuals who have made their mark in the world. Today, we are thrilled to welcome a true rock legend, Robert Fleischman, former lead vocalist for the iconic rock band Journey. Join us as we explore Robert’s incredible journey in music and art, uncovering the passion and perseverance that have defined his career.

The Early Days of Journey

Robert Fleischman’s tenure with Journey may have been brief, but it was nothing short of impactful. Joining the band in the late 1970s, Robert brought a fresh, dynamic energy that helped shape Journey’s early sound. His powerful voice and songwriting skills were pivotal in the creation of several hits, most notably the classic “Wheel in the Sky.” This song, with its haunting melody and evocative lyrics, remains a timeless piece in the rock music canon.

Reflecting on those early days, Robert recalls the camaraderie and creative synergy that characterized the band’s formation. “We were young, hungry, and ready to take on the world,” he says. “There was this incredible sense of possibility, and we poured our hearts into the music.”

Beyond Journey: A Continual Evolution

After his stint with Journey, Robert continued to forge his path in the music industry. He collaborated with the band Vinnie Vincent Invasion, further showcasing his versatility and staying power. His career spans decades, during which he has been part of some of the most influential moments in rock history.

But Robert’s talents are not confined to music alone. He is also a gifted visual artist, channeling his creative vision into stunning works of art. This dual passion for music and visual arts has allowed Robert to express himself in diverse and profound ways, continually evolving as an artist.

Staying True to Your Passion

One of the central themes of our conversation with Robert is the importance of staying true to one’s passion. “It’s easy to get lost in the noise,” he shares. “But the key is to stay grounded in what you love and keep pushing forward, no matter the obstacles.”

This advice resonates deeply with the principles of the S.C.O.R.E.® System, developed by Jim Fannin. At its core, the S.C.O.R.E.® System emphasizes Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment. These elements are crucial for achieving peak performance, not just in sports or business, but in all areas of life, including the arts.

Applying the S.C.O.R.E.® System to Artistic Pursuits

Robert’s journey is a testament to the power of the S.C.O.R.E.® System. His self-discipline is evident in his relentless work ethic and commitment to his craft. Concentration shines through in the meticulous attention to detail in his music and art. Optimism has kept him moving forward, even in the face of challenges. Relaxation plays a role in maintaining his creative flow, and, of course, Enjoyment is at the heart of his passion for creating.

For aspiring musicians and artists, Robert offers this piece of advice: “Find your voice, and don’t be afraid to share it with the world. Embrace the journey, with all its highs and lows, because it’s all part of the creative process.”

The Role of Visualization in Achieving Success

Another key component of the S.C.O.R.E.® System is visualization, a technique that has been instrumental in Robert’s career. Visualization involves creating a mental image of your desired outcome, which can help in manifesting that outcome in reality.

Robert shares how he uses visualization in his daily life: “Before every performance, I take a moment to visualize myself on stage, feeling confident and connecting with the audience. It helps me center myself and focus on delivering my best performance.”

This technique can be beneficial for anyone looking to achieve their goals, whether in music, sports, business, or personal development. By visualizing success, you can create a roadmap for achieving it, bolstering your confidence and guiding your actions.

Balancing Passion and Practicality

While passion is a driving force, Robert also acknowledges the importance of balancing it with practicality. “It’s not always easy to make a living as an artist,” he admits. “You have to be smart about it, manage your finances, and sometimes take on projects that pay the bills.”

This pragmatic approach is crucial for sustaining a long-term career in any field. The S.C.O.R.E.® System’s emphasis on self-discipline and concentration can help artists and professionals stay focused on their goals while navigating the practicalities of their chosen paths.

The Journey Continues: Embracing New Opportunities

At this stage in his career, Robert continues to embrace new opportunities and challenges. He remains active in the music industry, collaborating with other artists and exploring new creative avenues. His work as a visual artist is also flourishing, with exhibitions and projects that showcase his unique vision.

Looking ahead, Robert is excited about the possibilities that lie ahead. “There’s always something new to learn and discover,” he says. “I’m grateful for the journey so far, and I’m looking forward to what’s next.”

Final Thoughts: Inspiration from a True Champion

Robert Fleischman’s story is one of resilience, creativity, and unwavering passion. It serves as a powerful reminder that achieving success is not about a single moment, but about the continual pursuit of excellence and fulfillment.

As we conclude this episode of “Living in the Zone,” we are inspired by Robert’s journey and the lessons he has shared. Whether you are an artist, an athlete, a business professional, or anyone striving to achieve your goals, the principles of the S.C.O.R.E.® System can guide you towards living in the Zone.

Embrace self-discipline, concentrate on your goals, stay optimistic, find relaxation in your routines, and most importantly, enjoy the journey. As Robert Fleischman has shown us, living in the Zone is about staying true to your passion and continually pushing the boundaries of what is possible.

Thank you for joining us today. Stay tuned for more inspiring stories and insights in our next episode of “Living in the Zone.” Until then, keep striving, keep dreaming, and keep living in the Zone.